The rune that is used as the logo for Survive the Jive is an ancient Anglo Saxon and Norse character from the runic alphabet. This rune is known by many names;- Algiz, Ehaz, Eolh, Madhr, the Man Rune and the Life Rune or leben rune.
The rune is equated to the modern day z, however was traditionally pronounced yr. The meaning of the rune is debated, but is widely believed to mean 'elk sedge', a type of wetland plant, it is also thought to be a symbol of life, mankind and survival, hence its use as a logo for Survive the Jive.
The Rune is also representative of the world tree, Yggdrasil or Irminsul and thus symbolises a connection between the earthly and the divine.
In the Anglo-Saxon rune poem, the shape of the rune appears in the Anglo-Saxon futhorc alphabet, as ᛉ Eolh. However, instead of representing the sounds of the letter "Z" as in the Elder Futhark and Gothic Futhark, it here represents the sound of the letter "X".
Anglo-Saxon Rune Poem
Eolh-secg eard hæfþ oftust on fenne
wexeð on wature, wundaþ grimme
blode breneð beorna gehwylcne
ðe him ænigne onfeng gedeþ.
Modern English translation
The Elk-sedge usually lives in the fen,
growing in the water. It wounds severely,
staining with blood any man
who makes a grab at it.